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Healthcare Job Growth Leads
“Health care and education saw the greatest net change in job growth over the month of October 2018 as a swell in hiring at hospitals and nursing and residential facilities ushered nonfarm payrolls higher.”
SUNY Canton & Innovare Partner Up
Innovare’s Big Move!
Innovare Medical Media has significantly grown over the last few years. With 30 teammates to serve 85+ hospitals in 21 states, Innovare needed more room!
This past weekend we moved from our 3,400 square foot office into our very own 10,000 square foot building! It was an incredible experience to watch our team (and their families) come together to get us moved out of the old office and into the new one… all within a matter of two days!! We’re really excited to be settled in and to continue doing big things here at Innovare!
Thanks to all the family and friends who helped Innovare move to its new and improved home!
Innovare is a Winner at the 2018 Healthcare Advertising Awards
The Healthcare Marketing Report (Atlanta, GA) have announced the winners of their 35th Annual Healthcare Advertising Awards. A national panel of judges reviewed over 4,000 entries, awarding companies across the country for their creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Healthcare Advertising Awards praised Innovare’s newly installed Free Charging Solutions and Community Showcase model within Bristol Regional Medical Center (Bristol, TN) & Holston Valley Medical Center (Kingsport, TN), part of the newly formed Ballad Health.
The partnership at Bristol and Holston Valley, included large and impactful marketing digital screens to deliver service line marketing messages, as well as other hospital messaging, which can be frequently updated. Innovare provides these hospitals with valuable charging station concepts for phones/computers/tablets and an internal digital marketing platform all at no cost to the hospital. The program, being sponsored by community partners, is not only free, but also generates new, recurring revenue which Innovare contributes to the hospitals!
Jennifer McCroskey, Patient Experience Specialist and Bristol Regional Medical Center commented, “When our patient and family advisory council tasked me with finding a charging station, I never expected to find something like this. The Innovare project just made sense. These towers provide our guests a much-needed service while displaying a high impact marketing platform at no cost to us. I can’t think of another product or service we’ve implemented that didn’t require the hospital to cut a check and the fact that Innovare shares a percentage of their gross revenue with us on a quarterly basis was a surprising bonus.”
This award comes on the heels of another victory in 2018; the New England Society of Healthcare Communications and their Lamplighter Awards, presented Innovare’s program at Portsmouth Regional Hospital (Portsmouth, NH) with the Award of Excellence in the “Success on a Shoestring” category.
Boidman on Out of Home Strengths and Risks
May 22, 2018 12:05 am
PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary.
Out of Home Strengths
The big audience. Out of home is the only form of media which can deliver an unsplintered audience. TV in particular has fragmented. A prime time show or TV event does not deliver the viewership it used to due to the proliferation of TV channels and cord cutting.
Projected growth. Out of Home is the only form of media which is expected to grow in the next four years because technology is a friend to out of home and an enemy to most other media. Digital billboards and smartscreens will drive revenue. Look at this slide. Out of home is projected to grow 4%/year over the next five years. Newspapers, TV, radio, magazines and directories are projected to decline.
Out of home overindexes with top brands. Google and Apple are spending 9% of their advertising budget on out of home while the average for all US companies closer to 3% on OOH.
To read more please go to: http://billboardinsider.com/mark-boidman-on-out-of-home-strengths-and-risks/#utm_source=rss&utm_medium=rss
20 States Is More Than Just “OK”
With the recent addition of St. Anthony Hospital in Oklahoma City, OK, Innovare has now created Hospital partnerships in 20 states across the country. “Such a great announcement on a historical day for Innovare as it was just seven years ago today when we established our first hospital partnership with NYU Winthrop Hospital,” stated Michael Ricciardi, Innovare Co-Founder.
In addition to St. Anthony Hospital (Oklahoma/SSM Health), Waterbury Hospital (Connecticut/Prospect Medical Holdings), Spotsylvania Regional Medical Center (Virginia/HCA), and Erlanger Health System (Chattanooga, TN) have all selected to launch the Innovare Community Showcase 
Program this quarter. Innovare continues its rapid growth and shorty expects to clear 100 hospital partners.
Advertise Your Business Here – Coast to Coast!
3 Hospitals Display ‘Las Vegas Strong’ Message
In the wake of the tragic mass shooting in Las Vegas earlier this year, three local hospitals created a “Vegas Strong” campaign that Innovare featured on charging stations and LCD screens across the hospital campuses.
Sunrise Hospital & Medical Center, Mountain View Hospital and Southern Hills Hospital & Medical Center, all Nashville, Tenn.-based HCA Healthcare affiliates, decided to display the “Vegas Strong” message in the hospital to encourage patients and families after the tragedy. The gunman killed 58 people and wounded hundreds more, according to the New York Post.
“When the news hit, our team was very mindful of our hospital friends in Las Vegas,” said Michael Ricciardi, co-founder and partner at Innovare. “We are very grateful for our hospital partners and happy to be able to provide new communication vehicles for them to leverage.”
https://www.beckershospitalreview.com/hospital-management-administration/3-hospitals-display-las-vegas-strong-message-after-mass-shooting-tragedy.html
Hospital Partnerships Tripled!
With the addition of new hospital partners in Indiana, New Hampshire, and Tennessee, Innovare is now partnered with 75 hospitals in 19 states. Much of this growth has been fueled by the ability to expand our partnerships with our current health system partners, specifically adding multiple programs within Northwell Health and HCA.
“The expansion of these partnerships has truly demonstrated the value in the Innovare Community Showcase model. In addition, the ability to experience such rapid growth in other markets throughout the country and partner with new, leading health systems such as the Wellmont Health System in TN is very exciting!” Said Mike Ricciardi, New Business Partner & Co-Founder.
Contact us at: info@innovaremedia.com
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