St. Luke’s and Innovare Medical Media Launch In-Hospital Electronic Advertising Program

12996-Innovare-017eBethlehem, PA (9/24/2013) – St. Luke’s University Health Network has launched a new media partnership with Innovare Medical Media of Summit, NJ to establish an electronic signage advertising program at four hospitals within the Network.

“The new program launched in April 2013, featuring leading local and regional businesses in digital, large-format, edge- and back-lit signage that affordably reaches thousands of households and health care decision makers throughout the region,” said Ken Szydlow, Vice President of Marketing, St. Luke’s University Health Network.

Local Businesses Promote Services

Szydlow said, “The electronic signage is a brilliant marketing idea. Highly visible wall space is conducive to digital signage, which in turn, is utilized by local business to promote their services.”

Some of the local companies utilizing the advertising opportunities at St. Luke’s include Miller-Keystone Blood Center, National Penn Bank and Service Electric Cable TV, Inc.

“National Penn is pleased to partner with St. Luke’s on this effort,” said Pete Gray, President, National Penn’s Northern Region. “We would like to thank St. Luke’s and Innovare for creating another venue for reaching our audience.”

The new electronic advertising program has produced revenue for the network, added Szydlow. In addition to providing information about local services and businesses, twenty percent of all the displays will feature the many outstanding health care services of the St. Luke’s University Health Network, he said.

“Service Electric Cable TV is proud to be a supporter of St. Luke’s University Health Network and Innovare Medical Media and thank them for all they do for our Lehigh Valley community,” said Steve Salash, Marketing Director of Service Electric Cable TV, Inc.

First to Launch in Pennsylvania

12996-Innovare-002eHaving grown up in Allentown and a Lehigh University graduate, Nicholas Lieberman, Partner and Managing Director of Innovare, is thrilled with the very successful launch and St. Luke’s community participation. Lieberman said, “We are excited that St. Luke’s University Health Network is the first hospital system to launch our program in Pennsylvania. Having already launched our business at the largest not-for-profit health care system in the New York market, and additional hospitals in New Jersey and Ohio, we were ready to come home to Pennsylvania. The Latin word ‘Innovare’ means ‘to innovate,’ and we recognize that successful area businesses will see the exciting opportunities available with the Innovare program.”

These dynamic Innovare displays have enhanced the appearance of strategic, high traffic, public locations at each hospital, said Lieberman. St. Luke’s has also been able to leverage these locations to communicate more effectively with their many patients, visitors and employees, agreed Michael Ricciardi, Partner and New Business Director of Innovare.

“The St. Luke’s University Health Network is a critical economic engine in eastern Pennsylvania. Leading regional businesses have been very excited at the opportunity to participate in our program and align their message with the Health Network,” Ricciardi said. “The demographics of this audience make it a marketing home run for these companies and the exclusive Innovare model provides the opportunity to enhance overall patient and employee experience by transforming blank walls in less attractive environments into valuable showcases,” he added.

More about Innovare

Innovare launched its first hospital in 2011, and now has established ten new hospital programs. Over 35 years, the family that launched Innovare also created the successful airport niche media business Interspace Airport Advertising of Allentown, PA, which developed marketing opportunities in over 200 midsize airports on three continents. Ultimately this dramatic success led to the acquisition of Interspace by the world’s largest out of home marketing company, Clear Channel Outdoor (CCO).

More about St. Luke’s

St. Luke’s University Health Network is comprised of six hospitals and provides services at more than 150 sites, and includes home health, hospice services, the largest hospital-based EMS unit in PA and other related health care organizations. The Network employs more than 8,900 people as well as 400 physicians at more than 80 physician practices. Learn more.


Denise Rader
Director, Media Relations
St. Luke’s University Health Network

Community Medical Center Partners with Innovare Medical Media

CMC BARNABASCommunity Medical Center (a Barnabas Health facility) in Toms River, NJ has partnered with Innovare Medical Media to develop a new Community Showcase Display Program.  This program will enable Toms River area businesses and organizations to participate in on-site display options to further entrench their commitment in the Medical Center and reach a fantastic target audience.  In addition, this program is a valuable marketing vehicle for the Medical Center to reach visitors, patients and employees with various strategic messages, all while developing a discretionary revenue stream to support the Medical Center.

Mike Ricciardi, Innovare’s Strategy and Business Development Partner, says “Innovare is thrilled to partner with their 4th hospital in New Jersey and 10th hospital in the North East.  Community Medical Center has a strong presence and an excellent reputation in Ocean County.  We look forward to working with the medical center and exceeding their expectations for growth.”

About Community Medical Center Medical Center:

Community Medical Center (CMC), an affiliate of Barnabas Health, is a 592-bed, fully accredited acute care hospital.  CMC has evolved into the state’s largest non-teaching hospital and Ocean County’s largest and most active healthcare facility—caring for over 28,000 inpatients, 127,700 outpatients and 100,000 emergency department patients each year.  More information on Community Medical Center can be found at

About Barnabas Health:

Barnabas Health

Barnabas Health is New Jersey’s largest integrated health care delivery system with six acute-care facilities, more than 19,600 employees (second largest private employer in the state), 4,750 physicians (one-fourth of the state’s practicing physicians) and 450 residents who provide treatment and services for more than 225,000 inpatients and same day surgery patients, 451,000 Emergency Department patients and over 1.5 million outpatients, and 17,500 births.  More information on Barnabas Health can be found at

LIJ Medical Center’s 1-Year Program Anniversary


The North Shore-LIJ Health System has rolled out the Innovare Model with their two largest and premier facilities, North Shore University Hospital in Manhasset, NY and the LIJ Medical Center in New Hyde Park, NY.


This marks the one year anniversary of the LIJ Medical Center program which was launched shortly after the program at North Shore University Hospital.  North Shore-LIJ has been able to leverage strategic display locations in order to communicate various corporate marketing initiatives and leading service lines.  “It has been exciting to see how leading community businesses have such respect for North Shore-LIJ and have continued to invest in these programs,” says Michael Ricciardi, Innovare’s Strategy and Business Development Partner.  Innovare anticipates years of further growth in both these established programs.

About North Shore University Hospital:

North Shore University Hospital (NSUH) in Manhasset is an 806-bed teaching hospital that is spread across the 58-acre Sandra Atlas Bass Campus. The hospital is one of the cornerstones of North Shore-LIJ Health System and is academically affiliated with the Hofstra North Shore-LIJ School of Medicine, employing a staff of more than 6,000. More information on North Shore University Hospital can be found at

About LIJ Medical Center:

Long Island Jewish Medical Center (LIJMC) is one of the clinical and academic hubs of North Shore-LIJ Health System, offering world-class cardiology, cardiac surgery, thoracic surgery, orthopaedics, head and neck oncology, urology, gynecology and vascular programs. The 48-acre campus has three major components: Long Island Jewish Hospital, Steven and Alexandra Cohen Children’s Medical Center and The Zucker Hillside Hospital.  LIJ Hospital is a 524-bed non-profit tertiary care teaching hospital serving the greater metropolitan New York area.  More information on LIJ Medical Center can be found at

100th Marketing Client Partners with Innovare

keatsThe Keats Agency, an agent of Nationwide based out of Floral Park, NY, has joined the Innovare Community Showcase Display program at North Shore University Hospital in Manhasset, NY and Long Island Jewish Medical Center in New Hyde Park, NY.

As written on, “The Keats Agency staff consists of the perfect blend of experience, education and genuine concern for others. We do care about our customers and work hard for them every day. We make insurance easy… while ensuring comfort and security. The Keats Agency provides insurance products for individuals and businesses. We are committed: to consult with expertise on a needs basis; to offer competitive insurance products and to serve with prompt, friendly and professional personal service.”

Nick Lieberman, Innovare President and Business Partner, asserts “We are proud to have yet another great community business partner in our Community Showcase Display Program on Long Island.  The unmatched hospital demographic is an incredible opportunity to reach local high-income earners who are on campus every day.  We are thrilled with our growing clientele and confident with the continued value in the hospital audience”.

Do We Have Your Attention?  Find Out More About Working with Innovare